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Flagship Case Study · 2026

Spark2Build

AI-Powered Product Intelligence Platform

Founder & LeadGraphRAGLive SaaS
RoleFounder & Product Lead
StageLive SaaS, paying customers
MarketEnterprise ANZ
Live Projectspark2build.com

Synthesis at the Moment of Decision

Product managers in regulated, knowledge-heavy industries drown in context. They maintain sprawling Confluence pages, research repositories, regulatory trackers, and competitor dossiers — yet when a new product idea surfaces, they still make decisions from memory and gut feel.

The gap isn't access to information. It's synthesis at the moment of decision.

I saw this pattern repeatedly: a PM proposes a feature, it goes through three rounds of review, and only in the fourth meeting does someone surface the compliance regulation that kills it — a document that was already in the system. Spark2Build is my answer to that problem.

A Knowledge-Grounded Intelligence Layer

PMs capture institutional knowledge into a Knowledge Hub. When they write a new product idea (a Spark), the AI cross-references it against that knowledge base in real time.

CaptureStructured ingestion via manual entry, Jira sync, or document editors.
SparkLightweight idea capture with structured context and intent signals.
AnalyseCross-referencing using vector embeddings, entity graph, and GPT-4o reasoning.
SurfaceProactive radar feed flagging stale knowledge and opportunity signals.

Five Choices That Shaped the Product

1. Decomposed Confidence Scoring

PMs didn't trust a single "black box" AI score. I decomposed confidence into three transparent dimensions: Structural (entity co-occurrence in the knowledge graph), Semantic (vector embedding cosine similarity), and Temporal (decay based on entry age and domain-specific staleness thresholds).

2. Progressive Graph Modes

To balance speed and accuracy as workspaces grow, I built three modes: flat (pure semantic search, <30 entries), graph_lite (entity co-occurrence boost, 30–99 entries), and graphrag_full (full graph-aware retrieval, 100+ entries).

3. Regulations Force-Injection

Passive similarity search often misses implication-based links. Regardless of scores, I always inject the top 3 regulatory entries into context to catch compliance risks early — the primary reason to buy in financial services.

4. Proactive Radar Feed

A push-based feed that surfaces stale entries, semantic overlap when teammates add new knowledge, and whitespace "opportunity signals" — turning the platform from reactive to anticipatory.

5. Inline Contextual Surfacing

Real-time similarity search as the PM types context — surfacing relevant knowledge while intent is fresh, and capturing intent-signals for the confidence model.

Choices That Reflected Product Thinking

Streaming AI responsesEmitting progress events (entity extraction → retrieval → scoring) to build user trust through transparency.
Workspace isolation + RBACAdmin/creator/viewer roles from day one to satisfy enterprise data separation requirements.
Asynchronous improvementKnowledge chunking and entity extraction run as background jobs so the PM never waits.
Relational Entity GraphArchitected a full graph DB (Apache AGE) but rolled back to relational for operational efficiency at current scale.

What I Learned About Enterprise Product

Compliance is a Feature

In financial services, surfacing a regulation early is the primary reason to buy the product — not a constraint to design around.

Explain the AI

PMs don't trust AI they can't explain. Decomposed confidence was the answer to "why should I believe this?" — transparency drives adoption.

Context Portability

Enterprise PMs often straddle multiple teams. Carrying knowledge isolation across workspaces was a huge differentiator.

"Insight without influence does not change decisions."

I prioritize narrative-driven data — ensuring every AI-generated signal is supported by enough evidence to influence a C-level decision.

Live in production on AWS Amplify · Atlassian/Jira integration active · NPS feedback loops in-product

"Spark2Build is what I'd want if I were still a PM in a regulated enterprise."

Always open to discussing AI strategy, enterprise scaling, or signal-to-roadmap conversion.

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